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Growth without the guesswork
Michael Taylor's Picture

Michael Taylor

Data-driven marketer with $25m spent across channels. Experienced an AdTech exit, acquired over 1m emails, survived 2 Google algorithm updates and bootstrapped Ladder from Agency to SaaS platform.

New York https://medium.com/@2michaeltaylor 31 posts

Ladder Values: The Driving Force Behind How We Grow Businesses

Michael Taylor by Michael Taylor on Ladder, Business Planning, Growth Team 21 September 2017

This document is Ladder's values statement -- the driving force behind everything we do to grow our clients and expand our business. Read on if you »

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How to Test Drive Your Business Idea Before Quitting Your Job

Michael Taylor by Michael Taylor on Business Ideas, Startups 29 August 2017

UPDATE: Download a PDF version of our Business Idea test-drive guide! FREE PDF DOWNLOAD >> Note: this post was inspired by lean methodology books like Lean Startup, »

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Beginner's Guide to Marketing Funnel Analysis

Michael Taylor by Michael Taylor on Analytics 24 August 2017

UPDATE: Download a free PDF version of our Marketing Funnel Analysis guide! FREE PDF DOWNLOAD >> “Tell me what’s happening with marketing.” As a junior marketing »

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How to Build and Set Better Marketing Budgets

Michael Taylor by Michael Taylor on Marketing Plan, Marketing Strategy, Growth Strategies, Business Planning, Budgeting 22 August 2017

Me: Is your goal to grow sales or decrease costs? Client: Both. Me: *audible sigh whilst shaking head disapprovingly* Of course you want it all. You »

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