Michael Taylor

Open-Source Marketing Plan: How a Growth Agency Grows Itself

by Michael Taylor on Marketing Plan, Growth Strategies, Ladder, Market Research, Competitor Research, Influencer Research, Marketing Strategy, Business Planning 14 June 2017

Interested in a PDF version of our Marketing Plan? FREE PDF DOWNLOAD >> As the co-founder of a growth marketing agency that has spent over $25,000, »

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[UPDATED] 10 Marketing Certifications That Can Land You a Job at Ladder

by Michael Taylor on hiring, training 08 June 2017

This post has been updated with 2 additional marketing certifications we've come to value in our hiring process. Marketing jobs: It's a great time to have »

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Steve Jobs as a Service Doesn't Exist. Stop Outsourcing Your Genius.

by Michael Taylor on Startups, Marketing Strategy, Steve Jobs, Founders, Marketing 23 March 2017

Client: “Why the *#@! are we still losing money?” Uhhh… Two years ago I founded Ladder.io, a growth marketing agency working with startups and large businesses »

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2017 Market Research: Ladder's Competitors & Influencers

by Michael Taylor on Market Research, Competitor Research, Influencer Research, Competitors, Influencers 16 February 2017

As we continue to share our 2017 Market Research document, we move on from audience research to focusing in on the major players in the marketing »

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Data-driven marketer with $25m spent across channels. Experienced an AdTech exit, acquired over 1m emails, survived 2 Google algorithm updates and bootstrapped Ladder from Agency to SaaS platform.