It’s What’s Inside That Counts: Get Advanced Creative Insights via Spotlight
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I’ve spent over $40m on digital marketing in the past 10 years, and anyone in my position will tell you the same thing: Creative testing is…
ICE Framework: Scoring Tactics Would Get You Killed On The Battlefield
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Ask any self-proclaimed ‘growth hacker’ or ‘data-driven’ marketer how to achieve your marketing goals, and chances are their growth strategy will involve ICE scoring marketing tactics.…