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Michael Taylor

Michael Taylor

COO & Co-Founder | Data-driven marketer with $40M spent across channels. Experienced an AdTech exit, acquired over 1M emails, survived 2 Google algorithm updates and bootstrapped Ladder from Agency to SaaS platform.
How To Advertise On Facebook: Demystifying How Facebook Ads Work

How To Advertise On Facebook: Demystifying How Facebook Ads Work

Michael Taylor

by Michael Taylor

on Facebook, Growth Process & "How To", Tools & Resources

, February 12, 2021

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget.…

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The Only Event Tracking Setup Guide You’ll Ever Need

by Michael Taylor

on Analytics, Tracking

September 4, 2020

Ladder’s Secret Weapon: Growth Engineering

by Michael Taylor

on Growth Hacking, Growth Mindset & Strategy

August 21, 2020

Engineering Virality into our Pre-Launch Campaign Drove 42% More Leads (Play-by-Play)

Michael Taylor

by Michael Taylor

on Growth Hacking, Growth Mindset & Strategy, Growth Process & "How To", Lead Generation, Marketing Experiments

, June 18, 2020

If you’re launching a new product, you’re probably short on resources and are looking for cost-efficient ways to grow. It’s only a matter of time before…

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Your business isn't based upon someone clicking an ad. Your marketing strategy shouldn't be, either. Drive growth through Ladder's published advice, full-funnel expertise, and award-winning team.

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