How to Write Copy That’s Optimized for Conversion
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Author’s Note: This blog post was updated with two additional sections on how to use active vs. passive voice, and how to create catchy headlines. Writing…
Our Content Publishing Schedule Isn’t Working. Here’s How We’re Fixing It.
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We made a mistake. Okay, a few actually, but at Ladder, we’re not afraid to admit when we do something wrong. It’s part of our goal to…