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Stefan Mancevski's Picture

Stefan Mancevski

Director of Marketing @ Ladder.io. Previously co-founder of JobHero - CRM for job seekers.

New York, NY https://ladder.io/ 33 posts

[NEW] Ladder Marketing Stack - The 50 Tools We Use to Grow Businesses

Stefan Mancevski by Stefan Mancevski on Ladder, Marketing Tools 17 August 2017

Over the 2 years since Ladder was founded, we’ve worked with 100+ startups and enterprises of all shapes, sizes, and needs. That client volume means »

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[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

Stefan Mancevski by Stefan Mancevski on Facebook, Facebook Ads, Marketing Strategy, Growth Strategies, Ladder 15 August 2017

Special thanks to Rob Tutty at Driftrock for his help and guidance in getting Facebook Lead Ads set up for Ladder! We have a culture of »

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How We Built Machine Learning Into the Ladder Planner

Stefan Mancevski by Stefan Mancevski on Marketing Technology, Ladder, Machine Learning, Ladder Planner 01 June 2017

Reading the title of this post, you must be asking yourself: "What the hell does a marketing agency need machine learning for?" Fair enough. Here's how »

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VWO + Optimize: Our Conversion Rate Optimization Tools of Choice

Stefan Mancevski by Stefan Mancevski on Marketing Technology, Marketing Strategy, Marketing Tests, Conversion 23 May 2017

A few months back, we wrote about our struggles with CRO tools for internal and client use. We also talked about a new tool -- Google »

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