Analytics Archives - Growth without the guesswork

Conversion Rate vs. Click-Through Rate: What’s The Difference?

on Analytics, Click-Through Rate, Conversion, Conversion Rate Optimization, CTR, Funnel Analysis, Funnel Stages, Marketing Funnel

, March 21, 2018

Click-Through Rate vs. Conversion Rate: What exactly is the difference? Let’s start with the basics. A click-through rate (CTR) is a metric, shown as a percentage, that…

Beginner’s Guide to Marketing Funnel Analysis

by Michael Taylor

on Analytics, Event Tracking, Funnel Analysis, Marketing Analysis, Marketing Funnel

August 24, 2017

The Only Event Tracking Setup Guide You’ll Ever Need

by Michael Taylor

on Analytics, Tracking

August 10, 2017

Marketing Plan Execution – Week 3: Marketing Analytics

by Stefan Mancevski

on Analytics, Ladder, Marketing Execution, Marketing Plan, Marketing Strategy

, March 10, 2017

Welcome to Week 3 of the Ladder 2017 Marketing Plan execution diary — a weekly runthrough of our marketing plan execution efforts. This week: our second…