Analytics Archives - Growth without the guesswork

How to Use Advanced Segments in Google Analytics

on Google AdWords, Google Analytics, Marketing Tools

, June 28, 2018

Editor’s Note: A special thanks to Tony Flores of Growth Science for contributing this guest post. In 2018, access to data is no longer a competitive…

The Top 3 Digital Marketing Certifications, According To Marketing Experts

by Malaika Nicholas

on AdWords, Google AdWords, Google Analytics, Growth Team, hiring, HubSpot, Inbound Marketing, Jobs, Marketing Certifications, Marketing Skills, Marketing Tests

June 7, 2018

A Smarter Way to Track Campaigns in Google Analytics

by Michael Taylor

on Analytics, Conversion, Funnel Stages, Marketing Execution, Marketing Technology, Marketing Tools, User Insights

May 31, 2018

Conversion Rate vs. Click-Through Rate: What’s The Difference?

by Malaika Nicholas

on Analytics, Click-Through Rate, Conversion, Conversion Rate Optimization, CTR, Funnel Analysis, Funnel Stages, Marketing Funnel

, March 21, 2018

Click-Through Rate vs. Conversion Rate: What exactly is the difference? Let’s start with the basics. A click-through rate (CTR) is a metric, shown as a percentage, that…