Conversion Rate vs. Click-Through Rate: What's The Difference?

Conversion Rate vs. Click-Through Rate: What’s The Difference?

Click-Through Rate vs. Conversion Rate: What exactly is the difference?

Let’s start with the basics.

A click-through rate (CTR) is a metric, shown as a percentage, that measures how many people clicked your ad to visit a website or landing page.

Conversion rate is a metric, shown as a percentage, that displays how many website or app visitors complete an action out of the total number of visitors.

But which one should digital marketers use to measure the success of their marketing experiments and strategy?

In our latest guest post on the VWO Blog, I answer some important questions about these two metrics, including:

Why are click-through rates and conversion rate are important?

How do you calculate click-through rates and conversion rates?

Conversion rate vs. click-through rate: which one should you measure?

What analytics tools are best for tracking conversion rates and click-through rates?

What are some ways to improve click-through rates and conversion rates?

Read my full post on the VWO Blog!

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