Data-driven marketing is science applied to growing companies, and sales professionals who have discovered its value are performing incredible experiments to influence their revenue streams. Not familiar with data-driven marketing? It’s time to dust off the lab coat and get on board.
You don’t have to be Einstein-level smart to form a hypothesis, test it out, iterate, wash, rinse, and repeat. A basic scientific approach is the secret to increasing your sales and snagging bigger and better deals.
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