At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing experiments to help our clients meet their goals.
But these experiments also help us optimize our own marketing and sales funnels.
For instance, during our annual team retreat this February, we held a company-wide hackathon and asked our strategists to create a marketing experiment that solves this problem for our sales team: how to increase the number of qualified leads who book intro calls with our sales team.
In our latest post published on the Instapage blog, we shared the simple improvement we made to our lead qualification workflow that helped us improve the number of qualified leads who booked a call by 48%!
Read What Ladder.io Changed in Their Lead Qualification Workflow to Increase Conversion Rates by 48%