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Advertising

A 7-post collection

How Facebook Ads Really Work: Facebook Advertising Demystified

Michael Taylor by Michael Taylor on Facebook, Facebook Ads, Marketing Strategy, Advertising, Growth Strategies 04 August 2017

DISCLAIMER: This is my interpretation and oversimplification of how Facebook (and many other ad platforms) work, based off my own personal experience ($25m spent across channels) »

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We Audited Our PPC Ad Campaigns. Here's What We Learned:

Michael Taylor by Michael Taylor on Advertising, AdWords, Facebook Ads, PPC 05 December 2016

Welcome to the first entry of the Ladder 2017 Marketing Plan, a series of articles where we're revealing our marketing plan for 2017. The series will »

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Why You're Leaving Money on the Table If You Don't Run Ads

Stefan Mancevski by Stefan Mancevski on Advertising, Growth Strategies 17 November 2016

Last month, Ladder co-founder & Chief Product Officer Michael Taylor gave a lecture at the GrowHack Bootcamp. The lecture was all about using paid advertising as »

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How to Write Copy That’s Optimized for Conversion

Stefan Mancevski by Stefan Mancevski on Advertising, Copy, Copywriting 07 November 2016

Writing copy for conversion is an ever-present problem for marketers. It’s tough to truly figure out what works until you’ve actually tried it. But »

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