How to Write Copy That’s Optimized for Conversion
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Author’s Note: This blog post was updated with two additional sections on how to use active vs. passive voice, and how to create catchy headlines. Writing…
What Marketers Can Learn From The Most Effective Russian Ads from the 2016 Election
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Author’s Note: This article originally appeared on AdWeek’s website, but was subsequently taken down. We believe every marketer will benefit from this analysis of Russian social…