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How to Write Copy That’s Optimized for Conversion

by Stefan Mancevski

on Advertising, AdWords, Copy, Copywriting, Facebook Ads, Google AdWords

, April 18, 2018

Author’s Note: This blog post was updated with two additional sections on how to use active vs. passive voice, and how to create catchy headlines. Writing…

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41 Ad Copy Approaches to Increase Ad Click Rates

by Jake Henderson

on Advertising, Conversion, Copy, Copywriting, Facebook Ads, Google AdWords

October 27, 2016

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SUZANNE RYAN, VP OF MARKETING, EXAGO, INC.

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While you wait, here's an interesting read:

How We Built Machine Learning Into the Ladder Planner

by Stefan Mancevski on Marketing Technology, Ladder, Machine Learning, Ladder Planner

Our Growth Test Success Rate Is 300% Higher Than Market Average. Here's Why:

by Jon Brody on Product, Business Planning, Marketing Strategy, Business Ideas

Discover how Ladder drives growth:

Read our case studies →