Facebook Ads Archives - LADDER Marketing Blog | PPC, SEO, CRO, Growth Hacks and more

How to Write Copy That’s Optimized for Conversion

on Advertising, AdWords, Copy, Copywriting, Facebook Ads, Google AdWords

, April 18, 2018

Author’s Note: This blog post was updated with two additional sections on how to use active vs. passive voice, and how to create catchy headlines. Writing…

22 Creative Facebook Ad Design Tactics to A/B Test

by Malaika Nicholas

on Advertising, Design, Facebook, Facebook Ads

April 9, 2018

What Marketers Can Learn From The Most Effective Russian Ads from the 2016 Election

by Jon Brody

on 2016 Election, Advertising, Donald Trump, Facebook Ads, Hillary Clinton, Marketing Analysis, Marketing Strategy, Presidential Election, Russian Ads, Social Media, Twitter, US Presidency

February 26, 2018

Facebook Growth Hacks: Actionable Tactics for B2B Lead Generation

by Malaika Nicholas

on B2B, B2B Marketing, Facebook, Facebook Ads, Facebook Leads, Lead Generation

, January 18, 2018

Although LinkedIn is the platform of choice for many B2B marketers, Facebook is a perfect platform not only to build brand awareness, but also convert visitors…