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Facebook Ads

A 3-post collection

[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

Stefan Mancevski by Stefan Mancevski on Facebook, Facebook Ads, Marketing Strategy, Growth Strategies, Ladder 15 August 2017

Special thanks to Rob Tutty at Driftrock for his help and guidance in getting Facebook Lead Ads set up for Ladder! We have a culture of »

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How Facebook Ads Really Work: Facebook Advertising Demystified

Michael Taylor by Michael Taylor on Facebook, Facebook Ads, Marketing Strategy, Advertising, Growth Strategies 04 August 2017

DISCLAIMER: This is my interpretation and oversimplification of how Facebook (and many other ad platforms) work, based off my own personal experience ($25m spent across channels) »

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We Audited Our PPC Ad Campaigns. Here's What We Learned:

Michael Taylor by Michael Taylor on Advertising, AdWords, Facebook Ads, PPC 05 December 2016

Welcome to the first entry of the Ladder 2017 Marketing Plan, a series of articles where we're revealing our marketing plan for 2017. The series will »

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