Coronavirus Marketing Strategy – 18 tactics to help you adapt
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First off let’s start by saying we are not medical professionals. We are not economists. We are growth marketers. What we write here is not a…
An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups’ (SKAGs)
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Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that performed well previously were…