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Marketing Strategy

A 19-post collection

Are You a Traditional Marketer or a Scientific Marketer?

Jon Brody by Jon Brody on Marketing Strategy, Growth Strategies, Scientific Marketing, Data Science 20 July 2017

Ever wonder why the failure rate of most inbound marketing experiments hovers around 97 percent? It’s because marketers rely on growth spikes from one-off successes »

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Developing a Product Around an Unknown Concept

Jon Brody by Jon Brody on Product, Business Planning, Marketing Strategy, Business Ideas 18 July 2017

Imagine trying to explain the value of the transistor radio to the general population back in 1954. How could manufacturers convince consumers that they would meet »

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Becoming the Antithesis of Apple’s Marketing Strategy Scaled Ladder

Jon Brody by Jon Brody on Growth Strategies, Marketing Strategy, Steve Jobs, Salesforce, Apple 14 July 2017

Everybody loves trend buckers. It’s human nature to laud those we feel are visionaries. It can also be foolish. Take this oft-repeated Steve Jobs statement, »

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How Word of Mouth Marketing Can Drive ROI for Your Business

Raul Galera by Raul Galera on Referral, Marketing Strategy, Growth Strategies, Growth Hacking 20 June 2017

This is a guest post by Raul Galera, Partner Manager at ReferralCandy. Below, he discusses how and why word of mouth marketing is so effective, and »

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