Science in marketing – modeling growth with data
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Growth modeling is an absolute must in every marketer’s go-to tool stack. In this article, you’ll explore why you should use it and how to make…
How to Align Your Marketing and Sales Teams for Exponential B2B Business Growth [Webinar Recap]
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It’s a classic game of tug-of-war between marketing and sales. Your marketing team is focused on generating leads anyway they can, while your sales team is…