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Group 6

Cascading Significance: How to Make Data-Driven Gut Decisions

Michael Taylor

by Michael Taylor

on ab-testing, process

, July 29, 2016

Statistical Significance: most marketers have a rough idea of what it means; maybe you even knew the formula back in college. When I graduated as an…

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“We Have a 57% Failure Rate ” – A/B Testing at Ladder

by Michael Taylor

on ab-testing, Growth Process & "How To", Marketing Tests, process

July 27, 2016

About Us: What Does Ladder Do?

by Michael Taylor

on Ladder, process

June 28, 2016

Gain a proven advantage:

Your business isn't based upon someone clicking an ad. Your marketing strategy shouldn't be, either. Drive growth through Ladder's published advice, full-funnel expertise, and award-winning team.

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337B E 8th Street
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SUZANNE RYAN, VP OF MARKETING, EXAGO, INC.

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