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To grow in months

You need to test Marketing Experiments each month

Calculate↓

Enter the percent of bottom-funnel conversions effected. For example, if 20% of your sales (not traffic) come from Facebook then the scope of the business you'll be impacting is 20%... if 80% of your sales convert via your homepage, an experiment there would impact scope would be 80%.

Enter the impact you expect or aim to see on the target metric. Are you looking for a 50% improvement, or a 20% improvement? The smaller the business (or sample size) the bigger the swing should be.

Enter how often your experiments successful. The industry average is about 12%... at Ladder, our success rate averages around 30%.

MORE WAYS LADDER CAN HELP ↓

IDENTIFY YOUR MOST IMPACTFUL EXPERIMENT OPPORTUNITIES

Leverage an interactive growth blueprint and see your funnel economics illuminate your highest priority areas to target.

IDENTIFY YOUR MOST IMPACTFUL EXPERIMENT OPPORTUNITIES

GET 800+ MARKETING EXPERIMENT IDEAS

Explore our free database of hundreds of growth/marketing experiment ideas and tactics. Build your next sprint.

GET 800+ MARKETING EXPERIMENT IDEAS

CONNECT WITH A GROWTH STRATEGIST

Leverage our proven expertise in experimentation. We have specialist teams for every marketing channel, so schedule a consultation.

CONNECT WITH A GROWTH STRATEGIST